Blog | Optimized Success

How can you quickly begin to gain the trust of your client or referral source?

"I need to check with my spouse." How many times have you heard that? Have you ever been on a call with a lead and you feel like...

5 things I would never do as a salesperson or loan officer in a corporate company.

I would NEVER not build my own personal brand along with the company brand. Things happen and your personal brand will stay with you and...

It’s hard to admit the reason why you didn’t get the lead.

I never wanted to admit the reason I didn't get the client or the sale. It felt better to blame it on the price, the product, or...